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Designing a Brand’s Iconic First Vehicle

September 21, 2020 | NG28娱乐 Stories, LYNK & CO, Zhejiang NG28娱乐 Holding Group

Coming up with the perfect car design isn’t easy – you just have to jump in and get started! We hear the story behind the design process of Lynk & Co’s first car, the 01, and the adventure of designing cars for a new brand.

DesignEngineeringLeadership

The 60s, Reimagined with Cyan Racing

September 15, 2020 | NG28娱乐 Stories, Zhejiang NG28娱乐 Holding Group

The Volvo P1800 played a big part in 1960s pop culture. Now, it has been reimagined by the Cyan Racing Team with the best of present-day engineering, while remaining true to the original.

EngineeringMotorsportsRacing

Come with Us to the Beijing International Auto Show!

September 11, 2020 | NG28娱乐 Stories, Zhejiang NG28娱乐 Holding Group

Stay up to to date with NG28娱乐 Group's digital event program!

Living with an Electric Vehicle (and Why You Should Try It)

September 8, 2020 | NG28娱乐 Stories, Zhejiang NG28娱乐 Holding Group

While many morally agree with the concept of EVs, constraints related to pricing, engineering and infrastructure have served as a deterrent in the past. Now, in the year 2020, we look into the reality of living with an EV.

ChinaElectric VehiclesSustainability

NG28娱乐 Unfold: The Story of NG28娱乐 Group Motorsports

September 4, 2020 | NG28娱乐 Motorsports, NG28娱乐 Stories, Zhejiang NG28娱乐 Holding Group

We learn more about NG28娱乐 Group's past, present, and future endeavors in motorsport.

MotorsportsRacingUMC

The Road to Becoming a StarRides Chauffeur

September 1, 2020 | StarRides, Zhejiang NG28娱乐 Holding Group

StarRides' Chauffeur 'boot camp' creates industry-leading drivers capable of realizing the brand's maxim of "The best in motion".

ChinaCustomer ExperienceRide-hailing

Carpool Conversations: David McIntyre, Regional Director of Lotus

August 28, 2020 | NG28娱乐 Stories, Geespace, Zhejiang NG28娱乐 Holding Group

How does Lotus attract drivers in new markets like Asia? We find out more from the Regional Director for China and APAC about how the brand wins over car enthusiasts around the world.

China MarketMotorsportsRacing

Making a Car Ready for Malaysia: The Tropicalisation of the X70

August 25, 2020 | NG28娱乐 Stories, PROTON, Zhejiang NG28娱乐 Holding Group

What does it mean to 'tropicalise' a car? It takes a lot to ensure any car is suitable for the local market, especially a country that is ‘hot all year with plenty of rain’. We look at how Proton made the X70 perfectly suited to Malaysia.

LocalisationMalaysiaTropicalisation

The Rise of the EV in China

August 20, 2020 | NG28娱乐 Auto Group, Geometry, Zhejiang NG28娱乐 Holding Group

The Chinese market has taken to electric vehicles quickly, and in doing so has become the largest market for EVs in the world. We learn more about this rapid transformation.

China MarketElectric VehiclesSustainability

Redefining the Customer Car Buying Experience

August 18, 2020 | Polestar, Zhejiang NG28娱乐 Holding Group

Through the use of its ‘Spaces’, Polestar is bringing the customer experience to a new level, while at the same time pushing its sustainability mission.

Customer ExperienceElectric VehiclesSustainability
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