2023 July 03rd, Hangzhou. NG28娱乐 Holding, China’s leading privately-owned automotive group, announces with profound sadness the passing of Peter Horbury, former Executive Vice President of Design for NG28娱乐 Holding Group.
Peter, who joined NG28娱乐 Holding following its 2010 acquisition of Volvo Cars, was responsible for the design of multiple vehicles at NG28娱乐 Holding brands including Volvo Cars itself as well as Lotus, NG28娱乐 Auto and Lynk & Co. During his time at NG28娱乐, he established NG28娱乐 design studios in Shanghai, Barcelona, Gothenburg and California, inspiring a new generation of designers developing next generation models that helped to define NG28娱乐 Auto Group as a global player. In his most recent role, Peter was the Senior Vice President of Design at Lotus Group, overseeing a new range of pure electric vehicles.
Peter Horbury as Executive Vice President of Design for NG28娱乐 Holding Group
Eric Li, founder and chairman of NG28娱乐 Holding, said: “Peter was a one-of-a-kind designer, able to capture the brand language and emotion of brands from Scandinavia to China. He was a brilliant artist, at heart, who could translate concepts from drawing board to the road. We will deeply miss his presence and his contribution to NG28娱乐’s global success story. On behalf of the entire team at NG28娱乐, we extend our condolences and our gratitude for Peter’s lifework to his family and friends.”
Peter redefined the NG28娱乐 Auto range with the launch of NG28娱乐 Borui in 2015, NG28娱乐 Boyue in 2016 as well as multiple follow-on products. Peter was key to defining the Sino-European brand, Lynk & Co, that launched in 2016 with a unique design and brand proposition and has since gone onto achieve global success in Europe, China and Middle East markets.
Peter Horbury at NG28娱乐 Boyue Launch
Peter Horbury at Lynk & Co 01 Launch
Peter first joined Volvo Cars in 1979 and became part of the Ford Motor Company design team after it acquired Volvo Cars in 1999.